'PC gamers: hobbyists or heroes?' is not the title of a on the Japanese gaming market in 2025, but it probably should be. Turns out, our humble platform has been singlehandedly keeping the rate of profit propped up in the country while consoles have lagged for a good while now. But darker times beckon: the experts predict it's set to slow down in the years to come.
In Japanese yen, 2024 was a year of eye-popping growth for the humble personal computer. It made up ¥240 billion of the overall gaming market's ¥2,483 billion value that year, a year-on-year increase of 16.2% on 2023. Which is nuts. That's a lot of growth.
To be fair, PC is by far the smallest of the three segments Newzoo divides its analysis into, and thus it's easier for it to make bigger relative shifts with comparatively smaller absolute numbers. The console market, meanwhile, was valued at ¥525 billion last year, a -3.1% drop on 2023 (which the experts attribute to "the Switch’s lifecycle and a weaker premium slate"), while the mobile market makes both PC and console H25 look like tadpoles: it was worth ¥1,742 billion, a 5.2% increase on 2023.
So PC might be small in Japan (though hey, I think it's doing better than the benighted Xbox, which Newzoo puts at under a million units sold cumulatively—760,000—as of December last year), but its rate of growth puts everyone else to shame. That's even more the case when you translate the yen figures to US dollars.
Specifically, Newzoo forecasts that PC is about to be eclipsed by consoles for the first time in a long time in Japan. In yen, the period 2018-2021 saw PC revenue growth leap up 12%, from ¥95 billion to ¥135 billion. 2021 to 2024 was even wilder: a 21.4% growth from ¥134 billion to ¥240 billion. Console revenue, meanwhile, only grew by 5.3% and 1.7% in the same timeframes (in USD, console revenue shrank a wince-inducing -8.7% between 2021 and 2024).

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