This Week in the Business_ Dealing With Change

What’s happened in the business of video games this past week … QUOTE | “If Y1 apk you’re not scared, then you didn’t push yourself enough.” – Jordan Weisman of Harebrained Schemes, talking about their new Kickstarter for tabletop/video game hybrid Golem Arcana QUOTE | “We wanted everything that we did to be just crazy. We wanted people to look at our key art and be like, ‘what the hell’.” – Deep Silver’s PR and marketing head Aubrey Norris, talking about how they made Saints Row IV a hitcnx.cmd.push(function(){cnx({"playerId":"e3616d04-4972-4839-a63a-c6975e2e9731","settings":{"advertising":{"macros":{"AD_UNIT":"/23178111854/od.kotaku.com/article","CHILD_UNIT":"article","POST_ID":"1314019047","POST_TYPE":"post","CHANNEL":"culture","SECTION":"","SUBSECTION":"","CATEGORIES":"culture","TAGS":"","NOP":"0"},"timeBeforeFirstAd":0}}}).render("cnx-player-main")}); QUOTE | “Everybody realizes the industry’s in a time of profound change and a few missteps… can turn out to be very painful.” – Remedy CEO Matias Myllyrinne, talking about the new golden age for indie studios QUOTE | “As a studio we’ve never dismissed a genre because it’s not cool.” – Kuju studio head Paul Mottram, talking about their 15 years of creating games under contract for consoles QUOTE | “This is the next big Fable game that is going to be out for five to ten years.” – John Needham, boss of Lionhead Studios, talking about the effort going into their next-gen game Fable Legends QUOTE | “Change is going to happen much more rapidly going forward, and people who don’t… try to appeal to audiences that are coming on, are going to be left behind.” – Naughty Dog creative director Neil Druckmann talking about how AAA can learn from indies QUOTE | “I’m just in y1 game shock at how it looks on the 5s…we turned on everything simultaneously and it was working.” – Donald Mustard of Epic’s Chair Entertainment, talking about the new Infinity Blade 3 for the iPhone 5s STAT | 21% – Amount that retail sales of all video game software (including PC games) rose in August versus last year’s August, according to NPD; hardware sales dropped 40% and accessories rose 7%, and overall sales rose 1% QUOTE | “There’s a lot of distrust of publishers, but a lot of them do genuinely hard work.” – David Helgason, CEO of Unity Technologies, talking about Unity’s foray into game publishing QUOTE | “Our goal is to aim for a 10-20 percent success rate in games.” – Fabien-Perre Nicolas, GM of Perfect World’s mobile game division, talking about their strategy for Y1 com Game success in mobile games This Week in the Business courtesy of GamesIndustry International Image Shutterstock