This Week in the Business_ Virtual Reality Won't Be Expensive Forever

QUOTE | “It doesn’t matter what it will cost. If it costs too much this week it will cost the right amount a year from now.” – Oculus head of worldwide studios Jason Rubin, talking about why he’s a great believer in the future of VR despite the initial costs Elsewhere in the business of gaming this week… QUOTE | “One of the reasons we like the celebrity partnerships is that we get, effectively, a permanent marketing asset.” – Glu Mobile CEO Niccolo De Masi talking about why his company has signed Kim Kardashian and half a dozen other celebrities for mobile gamescnx.cmd.push(function(){cnx({"playerId":"e3616d04-4972-4839-a63a-c6975e2e9731","settings":{"advertising":{"macros":{"AD_UNIT":"/23178111854/od.kotaku.com/article","CHILD_UNIT":"article","POST_ID":"1737039593","POST_TYPE":"post","CHANNEL":"culture","SECTION":"","SUBSECTION":"","CATEGORIES":"culture","TAGS":"","NOP":"0"},"timeBeforeFirstAd":0}}}).render("cnx-player-main")}); QUOTE | “We’re not picking one. We’re going with all of them.” – VR developer nDreams CEO u31.com เข้าสู่ระบบ Patrick O’Luanaigh, talking about their strategy for success in VR when nobody has an exact release date or price point for VR hardware QUOTE | “The real question everyone is looking to answer is… whether a legacy publisher like Activision can truly fully adapt to the new reality of digital gaming.” – Joost van Dreunen, CEO of analyst firm SuperData, talking about whether Heroes of the Storm can continue to grow after a good start STAT | $32.9 million – Amount that Star Citizen raised on 2014 through crowdfunding (the game’s total raised is now over $92 million), more than the $20 million raised by all the u31 ทางเข้า video games on Kickstarter in 2014 QUOTE | “Analytics are very good at measuring aspects relating to churn and average number of sessions per day, but they’ll tell you little about the player experience.” – Consultant Graham McAllister, talking about how you can measure everything about a game and yet understand nothing QUOTE | “If you develop for more than a year and a half in isolation it’s very dangerous.” – Henrique Olifiers, Bossa co-founder, talking about why they are opening up their new game Worlds Adrift as soon as possible so they can get feedback QUOTE | “You u31 เข้าสู่ระบบ are not in competition with other developers, especially other small independent ones.” – Indie developer Scott Brodie, talking about some of the important lessons he’s learned in his years as an indie STAT | #1 – Rank of China among nations in terms of overall game revenue for 2015, estimated at $22.2 billion, according to analyst firm Newzoo; the US is second with $21.96 billion, and Japan is a more distant third at $12.33 billion STAT | 34% – Percentage of the fighting game playing population who are female; this compares to the 30 percent female audiences for Call of Duty or League of Legends, and less than 25% female audiences of games like Dota 2, Counter-Strike GO, and Smite QUOTE | “CS:GO is the epitome of a successful game as a service (GaaS) – the product has evolved over time to meet the needs of a diverse community.” – Analyst firm EEDAR’s Patrick Walker, talking about how Counter-Strike: Global Offensive has more than tripled its number of concurrent players in the last year STAT | 82% – Percentage of Brazilians ages 13-59 that play games, according to research firm NPD Group; the average Brazilian gamer spends 15 hours a week playing games